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Ontario Alliance for Action on Brain Injury
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For the past few months the Toronto ABI Network has been working closely with four other organizations — Ontario Brain Injury Association, Provincial Acquired Brain Injury Advisory Committee, Ontario Association of Community Based Boards for ABI Services, and Ontario Neurotrauma Foundation — to raise the profile of acquired brain injury. We are working to increase the awareness of the public and to foster partnerships with government to develop and implement the necessary system frameworks, strategies and supports for those affected by ABI.
This collaborative recently formalized into the founding membership of the Ontario Alliance for Action on Brain Injury. The Alliance and a series of public service announcements were launched at Queen’s Park on June 10 and have already served to draw significant attention to ABI. The launch was covered by Canada AM, Global News, CBC Metro Morning, CHCH News, and City-TV among others. The members of the Alliance continue to get requests for interviews and we expect to see more in-depth stories featured in the days to come.
In addition, the Alliance had the opportunity to meet with representatives from the Office of the Premier and the Ministries of Health and Long-Term Care, Children and Youth, Community and Social Services and Community Safety and Correctional Services. This meeting was critical to begin cross-ministerial discussions about the ongoing and varied needs of individuals with ABI and their families and acknowledges that this is not only a health issue. As a result of this meeting, we have been asked to give some preliminary consideration to what is needed to move us forward and we hope to meet with the Premier’s Office again in the fall.
A website has been developed to support our communications and act as a link to the Alliance and a resource of information for the public. For updated information about the Alliance and to view the public service announcements, please visit www.see-us.ca and take the time to send an email to your MPP through this site.
Over the summer we are continuing to work to sustain our efforts, develop a strategic plan for next steps and begin planning our response to the Premier’s Office and represented Ministries.
This work has been supported by PR Post and we are grateful for their public relations leadership. We are also grateful for the support and commitment of the Ontario Neurotrauma Foundation who have been instrumental in moving this forward.
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